is getting popular in Japan because of its own favor and healthfulness. From this trend, we thought that Korean traditional alcoholic drinks have enough possibility to popularize inthe world. Hence, we decided to hold hospitality event at hotel's dining room for leading figures of distribution industry in Japan at first. This event will be a stepping-stone to make Korea liquors' images go higher
inthe domestic medicinal wine market.
With such progression, starting with 2billion sales in 1994, the sales has increased over 100% every year, Kuksoondang achieved 91,4billion sales in 2000, and 110billion in 2004, accomplishing 5500% growth within 10 years. (Appendix 1) Also, since a lot of products benchmarking Baek Sae Joo are being launched, it quite obvious that Kuksoondang isthe leadi
for alcohol, Theliquor we call soju had been made. For dacades, soju has been a good friend of people. As time has been changed, there are plenty offoreign goods around Koreans. Especially forLiquor market there are strong competitors such as beers, whiskies and wines. For some reasons, Soju has been losing its portion of market. But still, soju is most important beverage in korea.
Every soj
of Soju consumers is ranged from 20s to 60s. But the largest group of consumer is 20s and 30s, and remarkable fact isincreasing of female alcohol consumers. Because oftheincrease inthe number of working women, women are drinking more and more every year. The number of women who are buying or drinking liquor has considerably increased. Researchers found that 60% ofKorean women are drinking mo
the market is shaped such way.
1) Releasing various kinds of new products
Among them, aimed at young consumers products containing fragrance (Flavored liquor) are diversely released as new products.
2) Distilled spirits and wine (sake, including traditional alcohol ) increase in sales
According tothe statistics ofThe Distilled Spirits Council in 2003, while the distilled spirits g