and operating profit growth of 10% in 2011 by creation of growth markets. For each business segment, the Company's Cosmetics Division is focusing on procuring competitiveness in the Asian markets through reinforcement of R&D activities to provide differentiated products and services. For the personal care products business or “Mass Cosmetics & Sulloc Division,” the Company is intent on stren
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
and the business philosophy they had worked so hard to achieve and maintain. As Rich Snyder commented about franchising in Forbes: "My feeling is I would be prostituting my parents by doing that. There is money to be made by doing those things, but you lose something, and I don't want to lose what I was raised with all my life." Fast growth was not one of the Snyders' goals, but they did have pla
3 History of Netflix
Netflix is a company which was founded by Marc Randolph and Reed Hastings in 1997, who viewed the company as a combination of both a traditional video store and a subscription cable TV services. The word “Net” comes from the word “interNET” and the other word “Flix” is a slang of the word “movie”. Just like their name, their first goal was slightly different
구전커뮤니케이션의 특징
Characteristic of Word-of-mouth Communication
- Katz and Lazarsfeld, 식품 및 가정용품 산업에서의 구전효과 연구
- 라디오 광고의 2배
- 방문판매의 4배
- 신문과 잡지의 7배
- 상품이나 서비스를 구매할 때 구전 정보에 많이 의존(Richins)
김의성, 전자제품 구매의 구전효과