model(There are just a large of people who are similar to target consumer). So consumer can focus on product.
Especially, ‘진심의 시세’ ad that is the first of ‘진심이 짓는다’ series said that apartment value is not gorgeous of model but comfort of home. e편한세상 hope that consumers know 'Overshadowing effect' (that celebrity's strong individual character rather hide pro
needs of the consumers. This probably had its reason on government intervention in the real estate market, which regulates and controls the selling price of apartments, which hindered construction companies from developing products that correspond to the needs of the demand side. More then anything, the demander side also was too intent on satisfying the housing insufficiency problem, leaving les
consumers’ retrieval rate.
2005~07: Ads for ‘Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100 years. In order to change this old image, the company made two ads; one was executed in 2005, model was Kim Dongwan and another
consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
need to focus more on the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon t