2-2. 추진 계획 및 전략
맨 처음에 우리는 스마트폰의 중력 센서를 이용하여 사람의 자세를 파악하고 교정하는 시스템을 구상하였다. 하지만 리서치 결과 현재의 센싱 기술로는 구현이 힘들다는 것을 깨닫고 전략을 변경하였다. 의자에 센서를 부착하여 그 압력정보를 어플리케이션으로 전송, 핸드폰
III. Critical Analysis
a. Current Performance Evaluation System: Learning and growth
objective : Timely Rain for Employees
Pulmuone is concentrating on Learning and growh perspective on the principal of ‘Timely Rain for Emplyoees’. In the Learning and growth area, there are five factors for pulmuone’s critical success.
Pulmuone’s first CSF is Distinct Organization Culture. P
Evaluation Objective, our group focuses on performance evaluation by comparing btw objectives & performance, building BSC, Setting up KPI.
We classified each KPIs and CSFs by BSC perspective and checked their relationship with strategic goals. We concluded that the KPIs are properly set to each CSF and most of KPIs are quantitative so that we can observe if it is good or not.
Through current
Criteria of Evaluation
Evaluation through the system
Indexed numbers
Degree of situation
A: little or no adverse effects
B: pull out is advisable
C: pull out seems to be imperative
Revenue
A: decrease of less than 5% expected
B: decrease of 5~10% expected
C: decrease of 15~20% expected
Brand
A: little or no adverse effect on brand image
B: global brand may be lightly hindered, lo
risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic and utilitarian. In hedonic, there are customized background image, ring tone, and viewing friend's mini profile. In utilitarian, there are the number of users, speed, free charge, sharing multimedia and privacy protection with Lock.