of Korea. For instance, North and South American tourists asked me about how Joseon dynasty could last for over five hundred years. European visitors wanted to know that Korea still has the royal family members. Asian tourists were curious about why all the name plaques are in traditional Chinese characters though Koreans use the Korean alphabet, Hangeul. African visitors asked me why Seoul has f
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. The peculiarities of food
Unlike western and Chinese foods, which have ambiguous distinctions between main and side dishes, rice made from rice, barley, and shellfish is used as a main dish and side dish made from vegetables, sea cucumbers, fish, and beans. As a result, there are many signs of corrosion. Due to the high production volume of grains, they were used for noodles, porridge, rice c
of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%) were investigated in order. Consumers in Korea and Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experien
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe