3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
Artist.
lts the story of a performer...
...who fasts as a form
of entertainment.
Sits in a cage all day. This is how
he manages to entertain his audiences.
But with his dying breath...
...he reveals his great secret:
That he could never actually
find any food that he...
...liked.
l meant that.
Jerry Lewis, ladies and gentlemen.
Listen, mind if l continue
with Mr. Kafkas story?
Are you all right?
workshop...
and Im hoping to start auditions soon.
Oh, we have to get together this summer.
Yeah. Thatll definitely happen.
Well, bye, you guys.
Congratulations!
-Hey, Rebecca. -Oh, hi.
So, we finally--
What about me? Am I not even here?
Hey, Enid.
-So, we finally made it, huh? -Yeah.
So, where are you going to go to college?
Were not.
Really?
Both of you? Why not?
Just because.
Yeah, we made oth
workshop.
Ill clear the junk out
in the morning.
- Make it just like you remember it.
- I dont.
You dont what?
Remember it.
Im really tired.
Yeah.
Good night.
You didnt think I could fly, did you?
What did you think?
I wouldnt go and brag about it.
Oh, well, thats actually
a pretty good landing for me.
Hes headed to a museum in Montreal.
I was thinking:
A goatee or clean-shaven?
Give him a beard.
artist, a genius sculptor.
Im an ordinary businessman who wants
a quick return on his investment.
Ive put $
in this historic peep show of yours.
-I could use that to better advantage.
-All right, Matthew.
Ive known for some time
you wanted to dissolve our partnership.
-I may be able to accommodate you.
-How?
A friend is bringing Sidney Wallace,
the art critic, to see my work tonight.
Wallace is