3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
Case of no shared benefit
Persuader should adjust their position
At the heart of framing is a solid understanding of audience
Solution
Persuader should research the issue before persuading
Persuader use communication, meeting and question with audience for gathering basic information
Consequence
This process causes them to alter or compromise their own
and overseas trip with one’s wife or husband.
Support club activity and held various culture art performances.
Operate a sport center, condominium, and summer rest center.
- Health
Support hospital bill, conduct medical examinations, and join national health insurance, workers’ compensation insurance, and employment insurance.
2. Interview with an employee of kia