and others. Its consumer products consist of hair dyes, antidepilatory agents, ladies cleanser, wound pastes, condoms and oral care products such as mouthwash and toothpastes. Its functional food includes nutrition such as vitamin C powder and healthcare drinks. The Company distributes medicines, which are developed by the Company itself, to overseas markets such as Southeast Asia and Europe.
is to build a strong brand image. Currently, as result of survey and FGI which we made said, The Face Shop has failed to deliver clear brand image which distinguishes The Face Shop from other competitors. Although The Face Shop tries to make its brand image as a natural cosmetic brand, comparing to other competitors like Innisfree or Skinfood, the company’s image is relatively very weak. We
Career Development
The workers were generally satisfied with the appraisal process and the two-way communication. They were less satisfied with opportunities gained from the appraisal process for development and regular follow-up to check progress towards goal achievement. 86.7% of the employees said they felt they were trained appropriately for their position. However, only 68% were satisfied
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf