Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
인재육성의 관심 증대
많은 조직들이 구성원의 교육,훈련 및 개발을 중요한 전략으로 활용하고 있음.
HR 활동들이 조직에 중요한 전략이 되고 있음.
교육훈련 및 역량개발이 HR Manager에게 가장 중요하게 다루어지는 문제가 되고
있음.
❖HRD(Human Resource Development)
현재와 미래에서 요구되는 Skill들
Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers, magazines, TV, radio and other sources of med
Perception Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass media, 24/7 cable news channels and the internet have brought new awareness to the mass of how the rich and famous live. This has given people everywhere a growing appetite for the good life and the feeling that it is within one’s grasp. Female consumers now tend to closely look
A chance to enter
women-centered sports
Social cognition and response about them
Perception and change for sex to them
흡입법
증기를 이용하여 흡입하는 방법
마사지
에센셜 오일을 손바닥에 덜어 각 부분에 마사지 하는 방법
발향법
발 향기를 이용하여 서서히 오일의 향이 실내에 확산되게 하