of "organizing the world's information and making it universally accessible and useful."
2. External Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some
of the market, and this would include TOMS shoes.
Table 2-2 Details of 5 Force Model
Threat of
New Entrants -It is not technology industry, but capital-intensive industries
- Because it requires a lot of time and money to build a shoe brand
Bargaining Power of
Suppliers - When purchasing raw materials, there are many alternative suppliers
Bargaining Power of Buyers -In the footwear ind
alternative tourism which is sustainable. But it is not just a tourist object from social awakening in environmental pollution but also it is just typical tourism for people’s happiness.
II.2 What is our focus?
Our basic question is " Why people climb mountain?"
So, we want to find diverse motivation of mountain tourism. We thought mountain has a lot ofattractions so we could predict a
of transportation. One of the alternatives to automobiles could be bicycles.
According to the bicycle usage analysis in May 2010, 64.7% rode bicycles within a year, and 80% of them did so as a form of leisure. This indicates that bicycles are public-friendly, and can be an alternate transportation with great potentials as day life transportation.
3) The reason why riding bicycle more s
alternatives, the buyers’ power is high – they can switch to other industry at any moment. Fortunately, because the basic material for solar panel is easily accessible, the suppliers’ power is relevantly low, and so is the rivalry within the industry. Therefore, the overall attractiveness of this industry is not high, but not very low as well.
3.2 SWOT Analysis (Strength, Weakness, T