Through this, firms can implement more detailed and flexible marketing strategies within a short time. In www.weareorganizedchaos.com, the Zugara corporation labels Augmenting Reality as a ‘sophisticated merchandising technique”, a driving growth in which e-commerce will soon outperform in store sales. Augmented Reality enables the research of customers through advanced technologies. Thro
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
미디어 태블릿이란 ?
미디어 태블릿이란, 스마트 폰, 태블릿 PC 등 모바일 운용체제를 탑재한 5~15인치 모바일 기기로서, 키보드 없이 터치스크린을 이용하여 직관적 UI(User interface)로 조작 가능한 개인용 휴대용 단말이다.
미디어 태블릿은 이동성, 간단한 웹 서핑, 메일 사용 등 넷북과 포지셔닝
NUI: Natural User Interface
NUI is based on nature or natural elements.
Users can speak a command or directly touch the screen of device to start command.
Technology that overlaps virtual image with the image of real world. It gives people a wide range of information while they are seeing the real world.
With the rapid growth of smart-phone industry, AR market became a matter of great c
1.3 가상현실과 증강현실 그리고 CMC
우리는 CMC를 배움으로 인하여, 인간과 인간사이의 커뮤니케이션(interpersonal communication)이 강화 될 수 있음을 배웠다. 증강현실과 가상현실 모두 CMC에 기반을 두지만, 두 개념간에는 차이점이 존재한다. 먼저 가상현실은 현실에서 존재 않는 정보를 디스플레이 및 랜