1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
automotive markets in the world. While Lancia and Lexus are due to arrive in 2009, the only missing "mainstream" makers, Citroën and Kia, have given no official advice, although the latter has commented so in the past.
In Mexico City the "Hoy no circula" ("Today you can't drive") program is implemented. Every vehicle has a color sticker depending on the ending number of its plate, as well a
2. 미국자동차 라벨링법(American Automotive Labelling Act)
- 미국에서 판매되는 승용차 및 경트럭의 국산부품비율(미국과 캐나다산 부가가치 비율)을 표시하는 라벨을 의무적으로 첨부하도록 해 수입차에 차별 대우로 작용.
• 관련규정
- 자동차에 관한 정보 및 비용절감법.
- 미국 라벨링법.
-
AUTOMOTIVE DISTRIBUTION
Automakers Develop the Franchise System, 1900-1950
종전의 자동차 생산업자들은 신차 개발과 생산에 많지 않은 자본을 투자하는 작은 회사들에 불과 했다. 한 회사가 독점하는 전국적인 유통망을 설립해야 하는데 필요한 자원과 자본의 부족으로 자동차 생산자들은 그들이 생산한 자동차들을
Automotive industry crisis (2008-2010)
Perspective change of the consumers
to higher-quality and more fuel efficiency
most influential car market
sales decreased as a consequences of the crisis
getting recovered from the crisis
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make