Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Introduction
As we can see its advertising, the company FedEx made famous slogans "Absolutely, positively" and "Relax, it's FedEx". With developing world market, Federal Express Corporation(FedEx Corp.) has been successful by pursuing efficient logistics and providing various related services. It became the premier global provider of transportation, e-commerce and supply chain management servi
Google have been growing steadily. Only been supporting search in one language, now Google provide various products and services in dozens of languages, such as web applications which are available for diverse forms of advertising and tasks. The company that started with two computer science students in university dormitory get thousands of employees and offices in the world now.
가. Facebook, Cyworld, Second Life 의 기업에 의해 시행되는 10가지 다른 상업적 활동을 설명하여라.
1) Advertising (광고)
- Cyworld는 2500만 가입자를 보유하고 있는 국내 최고 SNS로 국내에 모델을 사용한 CF의 광고와 인터넷 site 들에 배너 등 국내 사람들이 다양한 매체를 통하여 쉽게 볼 수 있고 접할 수 있도
management. So management is thorough. It aims young class, because that class buys goods regardless of price. Starbucks shops usually are located in landmark which is used appointment place. So people come to starbucks naturally.
*promotion
You know, starbucks doesn’t use advertisement through TV, radio. In the beginning stage, it doesn’t have enough capital to use ad. There is just ad b