Foreigners or Non-natives
There is a word Thai people use to refer to Westerners: “Farang.” This word alone only means “Westerner,” but it is usually associated with negative meanings. For example, “farang keenok” literally means “bird excrement westerner” and it really means a western foreigner who is not reliable or trustworthy. This word shows that some Thai people may be prej
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
or 1.3 %
② Keryoung Construction Industrial Co.
ROA = {30,761,216,090 / (1,118,006,586,683 + 958,682,825,010 /2}
≒ 0.030 or 3.0 %
③ Hyundai E&C
ROA ={ 456,633,227,213 / (8,091,281,364,062 + 8,143,809,596,723)/2 }
≒ 0.056 or 5.6 %
ROA(Return On Assets) is usually used to evaluate the company’s profitability. First, the calculation results above shows the ROA of three compa
reliable and valid?
Are research methods and statistics appropriate?
Do you have the skills to do the research?
Is the problem significant? (theoretically & practically)
Does the study have practical or theoretical value?
Is the problem important enough to bother with?
What is the real purpose of the study?
Can the results of the study be generalized?
External validity (or representat
2) Satir’s Growth model
Satir(1972) suggested that self-esteem, communication, and family rules would determine personal and familial functions. Especially, she emphasized self-esteem and self-worth for basic and therapeutic concepts in this model. Self-esteem is the belief about self by evaluating own attributes. When people can satisfy their desires by using their own resources, and feel tha