What is Bon?
Corporate Philosophy
Bon IF's vision is Being the best korean food chain business in the world.
We'll advertise korean food all over the world. and will be representative firm of korean food globalization. Further more, We'll spread Korean culture all over the world.
Bon IF's people dream of making big company something likes a McDonald´s chain.
We contribute to success
2004 Kraft Foods announces an agreement to bring Seattle’s Best Coffee into supermarkets nationwide.
2004 Seattle’s Best Coffee and Borders Books and Music announce a licensing agreement to open Seattle’s Best Coffee cafes in existing and new Borders stores.
2005 Borders opens the first of more than 400 Seattle’s Best Coffee cafes in the U.S.
2005 Seattle’s Best Coffee is avail
food considering the taste of Korean who have rice products everyday. Also the company pursue creating new food culture and satisfactory of customers
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented mind
food prices. US dollars encourage grain speculationAs short-term direct policy, it needs bestowing a favor on the tax system. It is necessary to improve our own agricultural system in long-term direct policy. In indirect policy mechanism; (1) Step down import barriers, (2) Introduce future market,(3) Investing and supporting foreign agriculture industry, (4) Emphasizing our opinion on food securi
business company of market like ketchup , mayonnaise, curry
low price elasticity in primary products
Need a contribution in russia society for best image in russia
Through ottogi company’s self high quality image, ottogi can increase success probability
when they advance to food group
ㅡ from this strategy ottogi can grow mega-corporation in russia food industry