creative enrichment. The recreation industry developed as recreation activities for adults expanded and because more and more people seek a break from a cycle of boredom and fatigue.
2. Theoretical Principles
Perishability- u can’t keep it, store it, you can have movie with DVD, but you can’t have the experience, you can’t keep the experience. Price overcome issues of perishability
Int
creative하고 세련된 이미지를 강화하는 한편, 전문적인 이미지를 추구하는 요즘 20대의 가치관 변화를 고려, 부가적 가치를 제공하여 차별화된 전략적 대안을 제안하고자 한다.
Ⅱ. 레종(RAISON)의 현황 분석 및 문제 제기
2.1 3C 분석
우리는 알맞은 세분 시장을 선점과 그에 알맞은 마케팅 전략을 수
creative and chic designs. They make huge profit by having one of the lowest ratios of R&D to revenues (but a very effective use of the given budget nonetheless) and a big profit margin of 15.1% which compared to HPs 7.3% and Dell’s 4.8% is amazing. In the year 2000 then CEO Steve Jobs announced that they plan to increase their market share by 1% each year and what was around 4% in year 2005 ha
1. 일본 지브리 스튜디오의 마케팅 전략
일본 지브리 스튜디오의 센과 치히로의 행방불명의 마케팅 전략을 살펴보면 일본 애니메이션의 거장인 미야자키하야오 감독이 오랫동안의 침묵을 깨고 만든 역작이라는 점 과 거대한 스케일의 환타지라는 점을 기반으로 마케팅을 전개하였다.
마케팅 전개시
invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence.
We take chances. We exceed expectations.
We help dreamers dream.
Ⅱ. 3C
1. CUSTOMER
Present PS2’s main customers are male who live in the urban area and from their 20s to 30s who are economically independent. Our team has analyzed these customer’s behavioral and psychological attributes.