Belch & Belch 의 Bigpictures
1. 마케팅 전략 차원에서의 여러 믹스(4P’s) 변수간에 C&C
1. place
1>유통: 바디샵 매장을 통해 직접 소비자에게 판매
2>위치: 점포의 선정을 도심 또는 부심으로하여 타겟층인 여성들이 쇼핑을 주로 나오는 곳에 선정. Ex> 이대, 신촌, 강남역, 압구정 등
3>진열과 점포이미지 :환
big marts made Everyday Low Price sales to numerous typical consumers through discount outlet in sales market. It described as ‘monopoly or few sellers with numerous purchasers’ that represents imperfect market structure which has characteristic of monophony supplies or oligopoly supplies.
[ Picture - 3. Supply system in agricultural products of big marts]
I. Analyze characteristic
pictures (works: Dead poets Society (1989), Pretty woman (1990))
Miller max studio (works: Pulp Fiction (1994) Kill Bill (2003))
Pixar animation studio
Vertical combination
Disney made cable television channel and broadcasted their works via this ‘Disney channel’ to all over the world. 1998, Disney bought LA local broadcasting station. And bought up ‘ABC’; American one of the Big th
Why Tech will blossom again?
IT에 대한 비관적인 견해
▣ 주식시장 및 벤쳐 캐피탈 침체로 인한 주가하락과 실적악화로
IT 기업들이 대부분 파산의 위기에 직면함
▣ 전반적인 경기 둔화로 인한 IT 관련 상품 수요 급감
▣ 90년대 이후 IT 산업에 대한 과잉투자로 인하여 IT 산업의
전반에 걸쳐서 초과
1. Look across alternative industries
Demand-side competitors (NTT DoCoMo’s i-mode)
What are the alternative industries to your industry?
Why do customers trade across them?
By focusing on the key factors (mobility, killer apps)
that lead buyers to trade across alternative industries and
eliminating or reducing everything else,
you can create a blue ocean