Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction
○1Seoul as a Heritage Tourism Destination
Seoul is known as modern city. But Joseon Dynasty’s relics still have remained. For example, 4daemun and castle.Hanyang castle is connected along Mt.Nak, Mt.Bukak, Mt.Nam, and Mt.Inwang. By mobilizing 200,000 people in the 14th century it was made. After that, over the years, partly reinforced or newly built. Among them, castle o
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
The History
The term guerilla marketing was coined in the 1980 by Jay Conrad Levinson. Considered the ather of Guerilla Marketing, Levinson published his first book on the subject in 1984 (Guerilla Marketing, Houghton Mifflin), and since then has become living proof that the tactics work.
Levinson has since written over a dozen books on guerilla marketing, and his website at www.gmarketing.
in-door leisure activities appeared, such as internet games, web-surfing, online-shopping or SNS, etc.
Now, we have a thriving leisure market. Recently, many of foreigners visit Korea and the leisure activities have been also diversifying. At this point, we thought that we need to know about recent trend of leisure in domestic area. And we would like to talk about the trend of leisure in Korea.