Ⅰ. Introduction
Good afternoon, everyone. My name is --- , I'm a junior in the english linguistic department. The topics of today's presentation is on the analyzing discourse to find hidden meanings of the text by looking at some specific words, intonation and language structure. In that sense, our group have tried to find a proper discourse example or a speech that has critical meaning rela
Construct of CC (Michael Canale & Merril Swain)
Grammatical Competence
: aspect of CC that encompasses “knowledge of lexical items and rules of morphology, syntax, sentence-grammar semantics, and phonology.”
Discourse Competence
: the ability we have to connect sentences in stretches of discourse and to form a meaningful whole out of a series of utterances.
→ Reflect the us
Strengths
1st ) Market Leader in the sport drink category
2nd ) It’s on the field of play in many pro sports
3rd ) Gatorade has a loyal consumer base
Weaknesses
1st ) Too many varieties and flavors
2nd ) Lack of emotional marketing
3rd ) Limited target publics
Opportunities
1st ) MMA athletes can help them
2nd ) Chance for adding a vitamin-enhanced hydrator
3rd
Politeness principle,
Like Cooperative principle
Lakoff suggests,
Don’t impose
Give options
Make your receiver feel good
No immediate practical purpose
may be taken or left as the receiver wishes
There is no burden!
But,
literary texts
take up a great deal of time
⇒ burdensome!
Both keep and break the maxim,
‘Don’t impose
But the father, not recognizing the ritual nature of her comment, thinks he is being asked to judge.
Son: OK, well, the truth is, actually, I’m in love.
Father: Sorry?
Son: I know I should be thinking about mom all the time and I am. But, the truth is I’m in love. It was before she does and there’s nothing I can do about it.
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