Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
Advantages: quickly written, sent, and stored; low cost for distribution
(장점: 빨리 쓰고 보내고 저장이 가능; 낮은 비용)
Disadvantages: Messages are easily and commonly misinterpreted
(메시지는 쉽게 흔히 왜곡)
Not appropriate for sending negative messages
(부정적 메시지를 보내는 것은 부적절)
②Train travel
Train travel is another concept for TV advertising. This is mainly aiming for brand image positioning. Product target market is young career women who care to keep in good looking. And they prefer prestige image than men do.
We`ll make some series of advertising with young people travelling in Europe by train. People in advertising like eating our product.
The images
The telephoto brings distant objects closer to
the viewer.
It compresses space, making objects appear to
be on the same horizontal plane.
A telephoto lens ↔ wide-angle lens
There are ways to include more than on “lens”
in a shot.
This is by placing reflective object, with
curvatures different than the shooting lens,
in the scene.
“Prop lenses