Energy and protein
Higher needs than during pregnancy
Vitamins and minerals
Most are higher or same as during pregnancy
Iron and folate needs are lower
Water
Food choices: MyPyramid
Practices to avoid while breastfeeding
Alcohol, drugs, smoking, excess caffeine
Growth is the best marker of nutritional status
Evaluated using growth charts
Weight gain
Double birth weight by 4 to 6 month
Major public health problem
Factors in development of obesity
Biological
Heredity and genetics
Fat cell development
Sex and age
Race and ethnicity
Factors in development of obesity
Environmental
Socioeconomic status
Built environment
Social factors
Lifestyle and behavioral
Physical activity
Psychological factors
Perception of weight
Setting realistic goals
Weight-management lif
status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positionin
I. Introduction
People say that the happiness of eating delicious food has the biggest portion in happiness of one’s life. Though there are tons of delicious foods around the world, the chocolate has made thousands of people feel happy. However the reason making chocolate lovers take off their hands from chocolate is its calorie. Especially young-women chocolate lovers having interests in the
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf