return alone.
CAPM theory shows how a stock return follows the market. However, this theory does not explain the other factors that comes from factors other than market. It is dangerous idea to make decision only according to this theory.
We analysed the portfolios and showed that there are relationship among return, β, and firm size. However, it is still difficult to say that every part
The book titled ‘Market 3.0’ written by Phillip Kotler suggests the new paradigm in marketing field. The world changed so fast and the concept of marketing did as well. Seeing the evolution process of the marketing, it firstly went through market 1.0 era. In market 1.0, marketing was considered as mere selling or persuasion. And in information age, marketing 2.0 pursued ‘customer-centric
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-bookmarket
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
(2) Disadvantages
- requires an electronic device and software
- ease of piracy
- e-book reader’s disadvantage
- expensive
- require electrical power
- fragile
- more likely to be stolen than paper book
(3) DRM
- Definition
: Digital rights management (DRM) is a generic term
that refers to access control technologies.
- Problem situation
e.
종이 소비 지속적으로 증가
세계 생산의 3%
"종이책을 대체하자 " : e-book
-아마존 킨들
-Google Book Search -모든 장서의 디지털화
"종이신문은 No thank you "
:온라인 배급 시도
Paperless Office
-Email,Groupware,ERP,...
-Business Process Reengineering 을 통하여 적극적으로
e-Government
-민원서류없는 새상!!