The book titled ‘Market 3.0’ written by Phillip Kotler suggests the new paradigm in marketing field. The world changed so fast and the concept of marketing did as well. Seeing the evolution process of the marketing, it firstly went through market 1.0 era. In market 1.0, marketing was considered as mere selling or persuasion. And in information age, marketing 2.0 pursued ‘customer-centric
『 책 소개 』
◆ Read the book, take notes and compare and contrast with other class materials
모두가 무시하던 한 야구단의 성공신화라는 점에서 자칫 평범한 기업사례로 생각하기 쉽지만, 그 속을 파헤쳐보면 무언가 다르다는 것을 알 수 있다. 야구라고 하는 게임 속에는 보이지 않은 경영/경제의 논리가 숨어있다
review some past forms of verbs. Thank you for listening and next teacher will go on.
-차렷, 선생님께 경례!
-안녕하세요.
-Good/ Fine/ So so/ Bad etc.
-I will go to 여의도 park. / I will go to 롯데월드 / I will stay at home. etc.
- Really?/We know. etc.
-Yes!
-I don't know.
/ Who?/Anne Frank
Kitsch & Grotesque
Kitsch
: inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value
Grotesque
: strange, fantastic, ugly incongruous, unpleasant, or bizarre
Environment
Neighborhood
Art works
Surrogate
March 11, 1982, LA
In 1988, first acting
American Beauty (1999)
more than 30 works
In the comic book,
Enid and Reb
review.
(1) Current ratio
Current ratio = Current assets / Current liabilities
Year 2009 2008 2007
ratio 1.16 1.20 1.23
The first liquidity index, current ratio is slightly decreased during last 3 years. Maybe the current liabilities are more roughly increased than the current assets increase as time goes by so the current ratio shows the decreasing trend.
(2) Quick ratio
Quic