1. Introducing of bottle water ‘오(O:EAU)’
O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle.
O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial desi
결론) 1. Sampling Bottle의 Size에 따른 Particle 수준 확인 → Bottle Size에 대한 유의차 없음, 동일한 Size의 Bottle의 경우 (동일 조건)에도 변동 발생함
(추정 : Bottle Size가 작을 수록 Sampling 時 Bottle 벽에 부딪혀 생긴 Micro Bubble로 인하여 Particle 개수가 높을 것이다. But, 결론은 유의차 無)
2. Valve Open 정도에 따른 Part
bottling and canning operations, fountain wholesaler and some fountain retailers, as well as finished beverages, which they sell primarily to distributors. They own more than 450 brands, including diet and light beverages, waters, enhanced water, juices, and juice drinks, teas, coffees, and energy and sport drinks.
The Company competes in the nonalcoholic beverages segment of the commercial be
Q1-a
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Sele
코카콜라의 로고, Bottle
1) 스펜서체 로고 빨간 바탕에 하얀색 글씨로 쓴 코카콜라의 스펜서체 로고
프랜크 로빈슨이 코카 나뭇잎과 콜라나무 열매에서 추출해낸 원료를 써서 만들었다고 해서 두 단어를 합성해서 이름을 만들어내게 되었다.코카콜라 로고는 독특한 글씨체로 코카콜라를 상징하는 마