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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
THE HAUNTING OF HILL HOUSE
By
David Self
Revisions by
Michael Tolkin
Based on the Novel
by Shirley Jackson
11/10/98
Initial Shooting Script
NOTE: THE HARD COPY OF THIS SCRIPT CONTAINED SCENE NUMBERS.
THEY HAVE BEEN REMOVED FOR THIS SOFT COPY.
BEGIN MAIN TITLE SEQUENCE.
At the very edge of hearing, the tone of human VOICES.
Unintelligible, babbling, eerie. Then a loud FLAPPING SOUND.
It shifts fro
TONE plays out in sequential patterns.
INT. SLEEPING QUARTERS - SAME
HEARING it, the Supervisor BOLTS UP, banging his head on the
bunk above him.
INT. CONTROL CENTER - MOMENTS LATER
A pajama party on acid. Five other technicians, in various
states of undress, hover anxiously around the main console.
The Supervisor enters, tying his robe.
SUPERVISOR
God, I hope its not just another
damned Russian
boundaries...
- Oh, uh, excuse me, please.
Ladies and gentlemen, thats
the president calling Mr. Cramden.
I want to congratulate you on your part
in this magnificent achievement, Lloyd.
Thank you, sir. Thank you.
I must say, now that its over,
I can use a little relaxation.
Right. Now you can relax. I was thinking
about a little round of g-o-l-f.
Very good. When do you suggest, sir?
- Tomorrow.
-
FACE/OFF
Written by
Mike Werb & Michael Colleary
Revised 9/10/96
FADE INTO:
SEPIA-TONE FOOTAGE
of a pig chasing a lion chasing a dinosaur chasing an
elephant. Noahs Ark going round... and round... and
round...
EXT. GRIFFITH PARK CAROUSEL - DAY
Disjointed CALLIOPE MUSIC as the wheel of fate and
fortune goes around until we PULL BACK to reveal:
JON ARCHER (30) rising winged Pegasus. On the adjacent