20’s and 30’s
3. Consumers of the middle and upper class
4. People who respect fashion and are sensitive to trends (foreign brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods generally resided in the Seoul area district, particularly from the Kangnamgu area.
20%) – 이용우를 전면에 내세운 스타일리쉬 수트
총 유통망 179개점!
- 백화점 104개, 대리점 42개, 할인점 17개, 직영/복합 등 기타: 16개점
2010년, 직영점 중심 매장 대형화
전국 주요도시의 멀티샵, 백화점내 메가샵 오픈 추진
유통망 222개점까지 확대 예정
최근, 현대백화점 신촌점에
Sophisticated Innovation
Introducing short-necked clear bottle
Collaboration with the artists, designers and musicians
Absolut campaign selected as one of the best 10 advertising campaigns of the 20th century
Make it consistent with the brandextension
Perfect mixture of tastes makes it ‘the absolut one’
1. 기존 경쟁회사의 재편
1) Diageo Korea 출범 : 제품 구색의 다양화 및 유통 장악력 증가
2) Pernod Ricard :2015신제품 출시 계획
2. 신규 경쟁업체 등장
1) KD : 18년산 위스키를 OEM으로 시장에 진입할 계획
2) Others : 프랑스,스웨덴 회사들 직진출 준비
“공격적인 음주 문화를 규제하기 위해선 술 광고를 반
expansion of the business and I.M.F. So, in present, alcoholic beverages business remain.
참이슬 is the best brand in domestic soju history. Attribute of 참이슬 is clean by introducing bamboo charcoal filter method for the first time. JinRo lowered alcohol degree from 25˚ to 23˚ and gradually lowered by 20.1˚. Thus, 참이슬 enhanced clean and soft image and has been market leader.