Introduction
We, Harmony Consulting Group, have started business in the field of Operations Management since 10 years ago. The ultimate mission of HCG is Delivering customer satisfaction. ”We care for our clients' business as our business”.
We are the trusted advisor to clients delivering customized services that solve their facing problems and create competitive advantage for winning the
Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confectionery, healthy food market scales are increasing. The top of that is Dr.You. And also Dr.You combined food with science,
brand value and characters that are familiar to customers. Which game would you buy when there are two golf games one is “Mario Golf” with your favorite Super Mario and the other is “Someone’s Golf” published by some company you’ve never seen. The answer is obvious. In the stage of maturity, this complex state of competition became a lot simpler. Only a few games left and they fight f
1. 패션 넥타이의 이론적 배경
A. 제품의 미학적 배경
symbolism, uniqueness 그리고 originality를 함축한 가치를 창조하고 문화와 예술의 융합으로 이루어지는 고유의 style 미학을 표현하며 trend 변화에 흔들리지 않는 originality와 차별화로 brandcharisma를 지닐 수 있는 제품이어야 한다. 고품질의 소재 사용과, 예
Environmental analysis
Many of foreign food-service companies launched in Korea
We don’t always eat ‘kim-chi’ everyday
KKD want to contest in the whole franchised market
But actually, KKD has to struggle against the Dunkin Donuts
CharismaBrand
Devotion to appreciation of the beautiful
Appreciation of the Beautiful is regarded as important in the society where are full of i