디즈니
1) price: 동일
2) product:
-동화나 설화를 소재로 함
-뮤지컬적인 구성
-해피엔딩(교육적인 스토리)
-불건전한 요소의 배제
3) promotion:
-강력한 브랜드 네임
-종합적인 OSMU
(폭넓은 배급망 이용)
-유명배우의 더빙작업
4) place:
-극장, TV
-같은 계열사의 네트워크
드림윅스
1) price: 동일
2) p
Brand에 대한 선호도가 높음.
특히 수입 담배에 대한 수요는 폭발적으로 증가하고 있는 상황이나, 현재 까지는 전체
中國 담배 시장에서 2%미만을 차지하고 있음. 향후 WTO 가입에 따른 시장 개방 일정에
따라 수입 담배의 시장 점유율은 상승할 것으로 전망됨.
2005년까지는 외국 Brand가 中國 담배
brand image. This can be easily understood from looking at the process of how a new brand or a new product is produced.
Let’s take the vehicle industry as an example. In 1989, Toyota motors concluded that they could not enter the premium market through their brand image of high performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high perfo
BrandPerformance
Containing premium ingredients and their nutritious benefits
Use milk of goat raised in clean region through 100% natural grazing
Innate functional ingredients of mother’s milk found in goat milk
Fortified functional ingredients of mother’s milk
Immune ingredients
Brain ingredient
Growth factors
Digestion and absorption
Essential nutrients
Cooperatio
-The boom of technology
3. The Virgin brand & Entrepreneur & Culture
-Brand values for money, quality, service, innovation, competitiveness and fun
-The CEO’s characteristic & culture
4. Finance performance
The Virgin Group has no consolidated accounts for the Group.
Sell the right to use the Virgin’s brand name
The Virgin Group holds about 49% or 50% of the whole share