• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver
advertisement revenue. Commercialization of the Internet and Web force “traditional” media to face the future and fight for advertisement revenue and consumer attention. (See Figure 1) The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind
broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping companies. One is indirect procurement and the other is direct procurement if we see the two routes from the perspective of the home-shopping companies. The
broadcast and print advertising, this approach measures only the amount of advertising delivered, usually expressed in terms of :exposures” or “impressions,” broken down, at best, by demographic or psychographic segments. CDnow representatives found that the script for such purchases went something like this: The salesperson would say, “Take this magazine which has 100,000readers. Our Web
advertisers can effectively advertise the products.
Thirdly, schedule advertisements that are related to the program before, after, and in the middle of the program. When a broadcasting company produces a program, it considers who is going to watch it. Advertisers should schedule advertisements before, after, and in the middle of the program that their targeted consumers might want to watch in