In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use the contents through voice, data and video and can be connected freely in cell phones and wireless Internet
Broadcasting(MBC pledges to Viewers)’ and ‘Optimizing Profits’(MBC is owned by the public(70%) and the private(30%), thus it has difficulty in making enough profits). The members understand first reason very well, and we can notice this from the fact that Labor Union went on strike few days ago. In terms of the values shared in the company, MBC is affected not by the values of company itsel
broadcasting, and internet. These have each characteristic, but, it stands for one same purpose, communication. Then, we think the advent of ‘Communicator’, the integrated device.
(2) Gap Widening
According to diffusion of digital convergence, it occur confusion and crisis. Because it must require new type knowledge, then existing workers and experts should be adapts new trend.
And
contents
And, it lessened the competition in the input broadcasting market
In addition, it is harmful to Social welfare
(3) Final Decision
Therefore, a defendant’s activities were interrupting the negotiations of Skylife and SBS/local broadcasting.
It was also restricting the competition of Skylife and Social Operators.
There were violations of Fair Trade Law, Article 19, clause 1,
content of business. And internet advertising can set up different style of advertisings because of different consumer group and different time. In this way, internet advertising can be flexibly achieve time orientation, regional orientation, and channel orientation. Consequently, internet advertising keeps the proportion of advertising be accepted to a certain extent.
• Mutual action
The