2. Current situation
2.1 Business Model
- Speed and Decision making
Ortega, Castellano wanted to take advantage of the intelligence and trust the judgement of employees throughout the company, instead of relying on a small set of decision makers. So store managers were given much more responsibility than those at other large clothing chains.
A group of people at La Coruna called "co
The Influence of Positive Mood on Brand Extension Evaluations
논문의 연구를 통해 긍정적 무드가 확장 브랜드에 대한 소비자 평가에 있어 어떠한 영향을 미치는지에 대해 알아보았다. 효과는 두 가지의 다른 분위기 조성을 통한 개별연구를 통해 나타났다. 확장 브랜드의 평가에 있어 긍정적 무드가 미치는 영향은
Ⅰ. 서론
1.1 스트레스 해소방이란?
『[mk 머니]창업 유망아이템 61개 소개 』
…(전략) ◇ 스트레스 해소방=기존 오락실을 DDR나 펌프시설 외에 스트레스 해 소방과 접목해 보는 것도 좋은 방법이다. 미국에 있는 폐 자동차를 파괴하는 사업장을 예로 들 수 있다. 주 고객은 중고생, 재수생, 대학생
That is because there are no limitation about space and time.
Our society think that knowledge is important so we need to consider this business. Supplies and capital do not shortage. That is why we are interested in an idea and creation. It is one way to use efficiently talents and know-how that I have only in real world. And it has good point that we can make our brand by using talents.
1. Company Overview
In 1911, started as CTR corp - in 1924, renamed to IBM
The world's largest IT solution company
World's # 1 server sales company
Active in over 170 countries world
Total assets: $119.2 billion
Number of employees (worldwide): 434,246
At interbrand survey, brand value ranked second in the world(2011)
2