Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo
business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family and friends to open a small natural foods store called SaferWay in Austin, Texas (the name being a spoof of Safeway).
Two
3. Amazon’s Business Model
We defined Amazon’s business model by analyzing each level of strategy Amazon pursue, and how the company’s structure match its strategy.
(1) The Corporate-level Strategy
Company’s mission statement
According to the case study handout, Amazon’s corporate-level managers believe its mission is to become “Earth’s most customer-centric company, where
우선 현재의 전체 목표 사업 시장은 국내 전 지역으로 사람들의 길 안내와 정보 안내가 필요하고 아직 그 안내시스템이 적용 되지 않은 사람의 수요가 많은 공항, 대형 쇼핑몰과 상가들을 중심으로 사업을 확장해나갈 것입니. 또한 동남아 지역에서 아직 실내지도 서비스 구축이 미비하지만, 국제적으
business-led) progress on climate change and other environmental challenges within core economic policy and business strategies. The Institute is designed to be an open, global platform to support experimentation and collective learning by developing countries seeking to leapfrog the resource-intensive and environmentally unsustainable model of industrial development pioneered by advanced economi