Canon drives the incessant popularity can be sum up into three. The first reason is that Canon provides reliable products with higher qualities even though they have similar specifications with other brands. In addition, Canon allows customers to take pictures of different feelings depending on their skills and wants by offering various lenses comparing to competitors. Lastly, Canon provides a co
let's define what is comparative structure.
(1) Nobody arrived except John.
(2) uk-i-bakk-e sukcey-lul ha-ci-anh-ass-ta.
uk-COM-DELI assignment-ACC do-COMP-not-PAST-DECL.
'Nobody finished the assignment except Uk'
In those cases, English and Korean sentences imply comparison meaning.
We need to define a sentence's semantic features and, at the same time, to define
see some advertisements just show us useless images, not relevant information or benefits. It needs effective and persuasive messages to make people take action.
3. Can it impact on people in a new way? - Creative ad can change people's way of thinking that could bring positive effect, and make people take action.
Here are some examples.
Ⅰ. Good ad - Canon ad in 동아일보
Product
Build multiple product line-up as segment getting broader
Should Improve the products more faster than competitors
→ Need to focus on R&D
Focus on R&D to reduce the costs
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital