Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
China’s International Status:
Changing Conceptualization and Assessments
Pre-Opium War
China was very supreme in East Asia region. However….
Mao Era (1948~1978)
First and Foremost “Independence”
Self-reliance lead to drastically jeopardized security
Post Mao Era
• 1980’s : “not afraid of evil spirits”
change of the US’ attitude for China, East Asia will become more important than before.
3. China Threat & North Korea Threat
We can’t skip the ‘China Threat’ and ‘North Korea Threat’ in dealing with US’s strategy toward Northeast Asia. China Threat has risen to the surface after Bush Administration. And the objective is ‘policy switch toward East Asia’ and ‘readjustmen
1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one of the reasons why t
Enterprise resource planning (ERP) system
a computer information system that integrates business functions in an organization`s value chain
ERP system offers the capacity to handle resources based on business functional integration, and makes operating processes efficient in order to produce sufficient performance in rapidly changing environment
Most literature on ERP implementation have focu