가. 성공적인 학교에 대한 기초
1) 학교의 형태 : ①전통적(Conventional)-미국에서 아직까지 지배적인 형태, ②즐거운(Congenial)-다수는 아니지만 나타나고는 있는 형태, ③협력적(Collegial)-숫자가 점점 늘어가고, 성공적인 학교.
2) 협력적 학교로의 “paradigm의 이동” 은 전통적, 즐거운 학교로부터의 이동을
belief
를 확인시키고, 논쟁한다.
REBT's View of Insight
-통찰을 가지게 함으로써 emotional disturbance를 알게 하는 것이 반드시 필요한 부분은
아니다
-Insight viewed as insufficient for change, but it is seen as potentially harmful,
leading to self-blame(자기비난) and immobilization(고정화)
-하지만 통찰력을 갖는 것은 중요 원리
change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in in
Orion cooperated with the online game company.
It's stimulated children's interest.
Consumer have beliefs about Cracker which is only for kids.
Dr. you change this beliefs by advertisement.
Orion’s cracker is can be a cracker for kids, old man, woman who is dieting.
Consumer usually avoid cracker and worry about health. But This cracker is not fried. And use a regional spec
strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future development.
How does the organization manage change?
Nexen Tire Company is known for its quickness. They respond to certain situation and