directly. So, we use mass media to promote the city, but we just invite them to our city.
Financial
our marketing goal is 12million visitors until 2012. When we reach that much visitors, they might create circulation system, and the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide tha
This is urban marketing company.
Seoul city invest with the private company on February, 2008
Goal of Seoul Tourism Marketing
Improve about asset value and secure the competitiveness of culture and tourism
Expansion of green on street
Improve growth
Development of the street trees.
It make pleasant walking environment and cityscape.
create a green space
reduce the street an
Telecom 10%
China Mobile : Expanded overseas, with the purchase of Parktel in Pakistan
Customer base mostly in rural places
China Unicom : Potential to expand its business/ Operates throughout major cities/ Innovating its infrastructure by cooperating with Ericson
China Telecom : Has the largest WiFi wireless broadband network in 250 major cities
Relatively Smaill market share
1.기업적 측면 : 브랜드 혁신, 확장의 관점에서(국제경영학 관점에서...)
98년의 혁신의 과정에서 글로벌 브랜드로 발돋움하기 위한 발판으로 책들을 발간하기 시작
1998년에 시티 가이드 시작. ->
-1996년 마크제이콥스 영입과 동시에 가방을 넘어서 패션계에 손을 뻗음.(사업확장의 기회)
-글로벌 브랜드