Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
slogans which can explain effectively SENS's hallmarks. They adopted 'Digital nomad' as the slogan to lay stress on its mobility and portability since 2003, and have tried to deliver a message that SENS is the laptop computer everyone wants to have by using 'it SENS' since 2007 so far.
Let's find how they express the different messages they want to transfer to the consumers through the TV c
1. 패스트푸드시장 현황
롯데리아, KFC, 맥도날드, BBQ, 버거킹, 파파이스, 하디스 등 패스트푸드 상위 7개 업체
들 기준 2001년도 패스트푸드업계 매출액은 전년대비 14% 증가한 1조 5,800억원을 기록했다.
패스트푸드 업계의 전체 시장측면에서 2001년도의 매출은 99년에 비해 성장률이 둔화된 것으로, 이들
- 모토마치는 50여년에 걸친 기존 재래상점가의
정비과정을 통해, 일본 각지에서 고객이 찾아
올 정도의 브랜드가치를 가진 상점가로 탈바꿈
-모토마치는 요코하마를 대표하는 역사와 문화
관광이 혼재되어 있는 지역으로서 문화 관광
교류의 거점공간 형성하는데 크게 기여
명성이 높은 요코
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some