market. In addition, there is a shortage of experts who can reinforce the distribution and exporting system.
In conclusion, this paper states that the Dongdaemoon fashion market has played a key role in production and selling goods on a reasonable price as Korean fashion cluster. However, the competitive advantage of Dongdaemoon market is weakened by the sever change of fashion distribution sys
market in Korea can be a huge opportunity to SPAO.
Meanwhile, the threat lies in the fact that Korea already has six major fast-fashion brands, including Japan-based UNIQLO, Spain-based Zara and Sweden-based H&M. Moreover, the fact that these competitors’ brand stores are mainly clustered around Myeong-dong is a major threat to SPAO.
B. Customer Analysis
a. Segmentation
SPAO divides its
market?
다음은 인터넷 시장에서 독보적인 위치를 차지하고 있던 야후가 구글과 같은 신생기업들에게 인터넷 시장을 내주게 되었는지에 대해 알아보기로 한다.
1994년에 설립된 야후는 그 동안 끊임없는 컨텐츠 개발과 포탈서비스를 기반으로 전세계 많은 인터넷 이용자들을 확보하고 있는 거대 인터
A. Players in the market
There are 3 main clusters of players in wireless industry.
i. Mobile-network operators
In the past, mobile-network operators were the ones that provided platforms, especially for cell phones. However, as Apple, Nokia, and RIM came up with their own platforms for cell phones, mobile-network operators are now facing a great challenge. Still, operating-systems companies
The Home Depot, INC.
World’s largest
Home
improvement
retailer
Warehouse-format stores
with a high level of customer service
Served primarily the
DIY (Do-It-Yourself) person
Store Profile
All of the stores were company-owned and built to Home Depot’s standards
Location : In suburban areas populated by members of the target market
Build standards : Each store itself was