1.POLITICS
Swiss Federation
Switzerland became a federation in 1848.
It is divided into 26 cantons.
The cantons are divided into Communes.
Both have their own administrative authorities.
CH: Confederation Helvetica
Executive Branch: Federal Council
Switzerland's government, has seven members.
Each year, a different member becomes Federal President.
They live in large, urban, and coastal cities
Their lifestyle is very active and social
They seek exclusivity. They want access to
exclusive, premium - brands and tend to be attracted to “high quality” products.
Price - Not expensive, but reasonable
Product - A collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buye
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
◉ Analysis - 4P
1) Product
2) Price
3) Place
① COSMOS
Cosmos Online to the computer system for information about the consignment being transported around the world that resides in all of FedEx employees are using them. The system of the approximately 150,000 computers can connect to the terminal information of 25 million a day can be processed. Enter here for related information,