PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
cognitive and ignore or even lose sight of the fact.
Justifying: Finding excuse to justify own's opinion or behavior. Because they can not accept dissonance.
Investigating: Finding error from the other opinion. And decide to find the way which can advocate own's behavior or belief. Also, they try to make other people understand.
- Changing: Trying to get consonance from changing own's existi
belief
를 확인시키고, 논쟁한다.
REBT's View of Insight
-통찰을 가지게 함으로써 emotional disturbance를 알게 하는 것이 반드시 필요한 부분은
아니다
-Insight viewed as insufficient for change, but it is seen as potentially harmful,
leading to self-blame(자기비난) and immobilization(고정화)
-하지만 통찰력을 갖는 것은 중요 원리
Ruth is a 39year-old woman who is meticulous and depressed, keep fidgeting with her clothes, avoiding eye contact and speaking rapidly
She has graduated college in elementary education and lived with husband and her children
Ruth의 나이와 현재 상태가 living stuation 설명 -> 루쓰가 학생, 엄마, 부모의 역할을 하고 있음을 예측할 수 있다.
These are what sh