Style is a term that refers to consistent and rather enduring tendencies or preferences within a person. Styles are those general characteristics of intellectual functioning that pertain to you as an individual, and that differentiate you from someone else. The way we learn things in general and the way we solve a problem seem to hinge on a rather amorphous link between personality and cognition;
self-esteem,
appearance self-esteem etc.
중략
Cognitive approach
Self-esteem ⇔ your explanatory style
→ Controllability
How do you see the failure?
3 factors
- Pervasiveness: Specific? Or Universal?
- Permanence: The bad events will persist?
- Personalization: Is it my own fault?
⇒ Depending on how you see it,
the result can be changed!
Ⅰ. 지능 (Intelligence) : 추상을 다루는 능력, 개인의 종합적 능력
ⅰ. 지능이론
① 전통적 지능이론
∙Spearman의 2요인설
- 일반요인 (general factor, g요인) : 모든 개인이 갖고 있는 능력
- 특수요인 (special factor, s요인) : 특정 분야에 대한 능력
∙Thurstone의 군집요인설
Ⅰ. 서론
학습형태 혹은 기억은 마케팅 커뮤니케이션의 성공에 중요하다. 대부분의 소비자는 어떤 한 상표에 대한 메시지를 접했을 때 구매시점에 있지 않기 때문에 구매상황에 이르렀을 때 도움이 될 수 있도록 정보를 기억 속에 저장시키는 것이 중요하다.
마케팅 커뮤니케이션 프로그램에서 효
Construct of CC (Michael Canale & Merril Swain)
Grammatical Competence
: aspect of CC that encompasses “knowledge of lexical items and rules of morphology, syntax, sentence-grammar semantics, and phonology.”
Discourse Competence
: the ability we have to connect sentences in stretches of discourse and to form a meaningful whole out of a series of utterances.
→ Reflect the us