different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
to analyze large pools of data
• Enables users to extract useful information that was previously buried in large quantities of data
A collection of current or historical data from a number of applications or groups
A small database on a PC
A massive data warehouse
Just extracts or copies of production database
☞Does not interfere with
critical operational systems
field of the decision making.
At the time when limited number of corporations were competing, just the sense or experience of CEO could lead businesses, but like now, in the competitive market, we have to have faster and more precise information to meet customer’s desire. So we need objective information collected and analyzed by scientific methods to make a successive marketing decision.
3) Kenneth Arrow의 불가능성의 공리
1) 집단적 선택 규칙의 윤리적 기준
① 합리성 전제: 사회적 선택의 규칙은 개인들의 선호체계에 대해서도 완전하고 전이적인 사회적 선호매김(social preference ordering)을 창출해야 한다. 즉 사회적 선택에 있어서도 완전성의 공리와 전이성의 공리가 관철된다.
②
Analysis and Results
Data and information were mainly collected from the survey and internet.
Economical concepts used in this project includes monopoly market, marginal cost and revenue, profit maximization, consumer and producer surplus, utility, demand curve, willingness to pay, discount rate, game theory and strategic-decision making.