film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the government suggested aiding them for a good image of Korea through the export of Korean popular culture. Another reason for the current commercial success of Korean media is that it is an outgrowth of Korea’s struggle for cultural continuity when confronted
3G Market Share (Apr. 2008)
3G : The third generation of mobile phone standards and technology, superseding 2G allowing faster speed of data transaction.
SWOT Analysis
Problem Recognition
- SWOT Analysis
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.
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Solution①
Brand image Advertisement
Brand image advertisement launching
- Image oriented strategy
Solution②
Newly launched 3G service of LG Telecom
날씬해지고자 하는 여자들
- 여자들의 뽐내고자 하는 열망
- 여자들이 날씬하기를 원하는 사회
- 심지어 매체에서조차 날씬한 몸매를 미의 기준으로 선택
“그 열망과 욕구를 이용한 스페셜k ”
Special K 란?
스페셜 k는 전세계 약 50개국의
소비자들로부터 사랑 받고 있는
글로벌 몸매
1937년에 나치 무역연합인 German Labour Front ("Deutsche Arbeitsfront")에 의해 설립
히틀러의 ‘국민자동차계획’으로 인해 발전
엠블럼은 ‘국민차’를 의미
1910년 아우구스트 호르히(August Horch)가 쾰른 시에서 설립
회사의 이름은 라틴어로 ‘듣다’ 라는 뜻
설립 초기 자동차 대회를 석권
1900년대 후반 폴
Kitsch & Grotesque
Kitsch
: inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value
Grotesque
: strange, fantastic, ugly incongruous, unpleasant, or bizarre
Environment
Neighborhood
Art works
Surrogate
March 11, 1982, LA
In 1988, first acting
American Beauty (1999)
more than 30 works
In the comic book,
Enid and Reb