Ⅰ. Introduction
1. White soup ramen
There was a big hit in Ramen industry in 2011. So many people tried to eat white ramen. Market portion of white ramen was so large. Especially 꼬꼬면 was a number one brand in ramen industry for some months.
This big hit came from TV program 남자의 자격. There was a ramen contest in this program. 꼬꼬면 took first place in this contest. Most pa
Market share of Nongshim Ramen is 68%
In 2011. 7
Nongshim was
monopolizing the market
In 2011. a10
Nongshim still has NO.1 market share
BUT,
Other companies’ products are at rapid growth
S
Consumers like hot taste
SHIN ramen’s outstanding
Market share(68%)
Powerful brand image
R/D ability
W
Old image
Consumers who don’t like
hot taste exist
Argu
guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough to excite consumers’ emotion. Although Japa
AI-Based Strategic Management (May-June 2021) Copyright by Prof. Dong-sung.Cho2
Day 2
Classes 6~8
AI-Based Strategic Management
AI-Based Strategic Management (May-June 2021) Copyright by Prof. Dong-sung.Cho3
The Mechanism-Based View
AI-Based Strategic Management (May-June 2021) Copyright by Prof. Dong-sung.Cho4
Table of Contents of the MBV
1. Evolution of the MBV Thought
AI-Based Strategic Manage
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom