of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximizing long-term return to shareowners while being mindful of our overall r
Mission Statement of Apple Computer
Q. 1 - Apple’s mission statement
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.
Priming occurs when exposure to mediated communication activates related thoughts that have been stored in the mindof an audience member.
Media message content triggers concepts, thoughts, learning, or knowledge acquired in the past that are related to the message content.
Perceived Meaning
Perceived Justifiability
Character Identification
Perceived Reality
Memories of Prior Experiences
minded and coaches. I told them we aren’t missionaries. We are not going there to teach the Japanese about the role of women in Japanese business. We are there to help fix Nissan, that’s all. Any issue that doesn’t contribute to that is of no concern to us.
I requested that 1500 profiles of Nissan employees be posted in headquarters to select about 200 people for nine cFT. Multicultural
mind. To turn its proposition to the reality, JIN Air made a effort to give better flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam