Action Component of Strategy
Acting responsively and responsibly
Coordinating action and communication
immediate action response supported by communication
1) 내부공중 및 외부공중에게 집행을 알린다.
2) 집행을 지지하고 수용하도록 설득한다.
Johnson & Johnson의 action components
1.Alert consumers nationwide, via the media, not to use capsules until
Ⅳ. 본문 강독
1. Narrating the Nation : An Imagined Community
National cultures are composed not only of cultural institutions, but of symbols and representations.
민족 문화는 문화 제도와 상징과 재현들로 구성되어 있다.
A national culture is a discourseㅡa way of constructing meanings which influences and organizes both our actions and our conception of ourse
symbol of oppression against women. The advice in the Koran that women should dress modestly is generally interpreted to-day as meaning that Muslim women should cover their head. Within the Muslim community, women are often judged on what they wear and the veil is viewed as the measure of a woman's piety.
Many argue that the veil is used as an instrument to control women's sexuality. There exist
communities.
Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities.
▪ Coca-Cola Values
Our values serve as a compass for our actions and describe how we behave in the world.
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it'
symbolic) 또는 정당화를 위한(legitimative) 사용
상징적 사용 또는 정당화를 위한 과학적 지식의 사용이란 연구결과를 정치적 또는 당파적 용도로 활용하는 것을 의미한다. 정책결정자들이 이미 내린 결정을 정당화하기 위하여, 또는 정치적 지지를 획득하거나 또는 예산을 확보하는 수단으로 연구결과를