communication studies, no expressive movement has a universal meaning and that all movements are a product of culture and not biologically inherited or inborn, which proved the fact that we must consider cultural elements in business communication. (qtd. In Hinde, 297)
Ⅱ. Facial expression, gesture and posture in business
A. Face expression
1. Smile
The more you smile the more positive r
The importance of compreh-
ending cultural background
in nonverbal communication
The reason nonverbal communication is
regarded as a vital element in business
The glancing sideways
represents uncertainty or hostility
It is crucial to understand other cultures
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Reflect the use of the linguistic system itself
Sociolinguistic Competence
: the knowledge of the sociocultural rules of language and of discourse.
Strategic Competence
: the verbal and nonverbal communication strategies that may be called into action to compensate for breakdowns in communication due to performance variables or due to insufficient competence
(Canale & Swain)
Ⅰ. 서 론
모든 인간은 자신이 속한 조직체에서 다른 사람과 관계를 맺고 살아가고 있다. 그래서 인간은 사회적 동물이며 다른 사람과 관계를 맺고 살아가려면 필수적인 것이 의사소통이다. 의사소통은 단순히 말을 하는 것 이상의 의미를 가지므로 올바른 의사소통은 화자의 메시지가 청자에게 정