characteristics. Mr. Jo attributed this propensity to the company President Koo Bon Mu’s flexible and warmhearted personality. President Koo liked to communicate with team members and collect their opinions. He used bottom-to-top communication which allowed employees to think independently and creatively. His style created company’s culture which affected many managers in the company and dete
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
factors for securement of environmental-friendly materials and skills and overlook the aspect of users in criteria. Like this, Green Building Certification have overlooked the users and process of using.
From these problems, this study will conduct investigation of occupants' satisfaction for studying focusing on users and indoor environment that greatly effect to users. Through this study, fir
that, we will make some suggestion for Korean cosmetics companies to maximize their market share in Chinese cosmetics market, based on our analysis about Chinese cosmetic market. Thus, researching question of this paper is “what are the important factors to succeed in Chinese cosmetic market for Korean cosmetic companies?” and the paper will focus on finding the answer for this question.
communication possible. In this service, general users can easily modify and compliment the served information.
It means, the environment that everyone can use served data and create various service is provided, and the lots of systems which promote users participation are based. For example, Wikipedia, Amazon, ebay, and intellectual knowledge search service at never let us to share our knowledg