1. what changes are occurring in the toothbrush category? Assess Colgate-Palmolive's competitive position.
➀ 칫솔제품의 변화
칫솔은 오랜 기간에 걸쳐 변화해 왔다. 기원전 3000년에 고대 이집트인들은 나뭇가지를 이용해서 칫솔로 사용하였다. 1938년에는 West's Miracle Tuft Toothbrush에서 첫 나일론 모로 만들어진 칫솔이 출시
인지도상승에 가장 효율적이라 판단되는 ‘Advertising’부분에서는 예산상의 문제로 TV광고를 집행할 수는 없지만, 지역민들에게 인지도를 높일 수 있는 방안으로 노출을 극대화하면서, 반복적 노출에 의한 친숙도 및 호감도를 상승을 기대할 수 있는 있는 매체인 대중교통을 중심으로 한 노출로 대중들
competition. As product differentiation through technology became more difficult to achieve, golf club manufacturers were relying more on endorsements from touring professionals to enhance their brand image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the
competition)
The number of eligible provider agencies may be so small or nonexistent that the expected competition among providers does not occur.
Limited capabilities of provider agencies
The managerial competence of provider agencies poses problems for government in POS contracting
Role ambiguities
Clients may be unclear about who is really responsible for service decisions and therefor