□ 마이클 포터의 전략이론 발표 주요내용
- 1979. How competitive forces shape strategy
- 1987. From competitive advantage to corporate strategy
- 1996. What is strategy?
- 2008. The five competitive forces that shape strategy
□ 도입부 개념 설명
- 전략가는 경쟁에 대해 이해하고, 이에 대처해야 함
- 경쟁자는 산업내,외에
기업 소개
시작: 도요타 키이치로
- 1993년 도요타 자동직기제작소의 자동차부 독립
초반에 군용트럭제작으로 시작
2차 대전 때 도산위기, 한국전쟁으로 부활
오일쇼크를 계기로 크게 성장
-당시에 도요타의 저연비 차량이 인기
현재: 600만대 이상의 차량판매
-명실상부한 세계최고
INTRO
Michael E. porter (1947년~)
Michael E. Porter is a leading authority on competitive strategy.
He announces ‘The Five Competitive Forces That Shape Strategy’ on January H.B.R article ,2008.
The five competitive forces that shape strategy
The Five Competitive Forces appears differently depending on industry, and this ultimately determines the p
Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
competitive factors of each company and try to draw a comparison between them. Among various models, which address the competitiveness of firms, we will use the general diamond model (Porter, 1990) in order to assess the competitiveness of Wal-Mart and E-Mart. Also, to incorporate the obvious cultural factors, we will used Hofstede’s(1983) cultural dimension model. Finally, we will give the sev